Privacy Policy

1. Introduction

Welcome to Upscale ("we," "our," or "us"). Upscale is operated by Analog Research & Design LLC, a limited liability company operating as Upscale. Upscale operates the website upscale.menu and related services (collectively, the "Platform"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information.

This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of information that applies to our Platform, as well as your choices regarding the collection and use of information. By accessing or using our Platform, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Business name, owner name, email address, phone number, and password

• Business Profile: Business description, operating hours, location/service areas, cuisine type, and branding materials (logos, photos)

• Menu Information: Product names, descriptions, prices, dietary information, and item images

• Financial Information: Bank account details, tax identification numbers, and payment processing information (processed securely through third-party payment processors)

• Verification Documents: Business licenses, permits, or other documentation required for account verification

• Order Information: Name, email address, phone number, and delivery/pickup address

• Payment Information: Credit/debit card information or other payment method details (processed securely through third-party payment processors)

• Communication Data: Messages, inquiries, and feedback you send to businesses or to us

2.2 Information Collected Automatically

• Device Information: IP address, browser type, operating system, device identifiers, and mobile network information

• Usage Data: Pages viewed, time spent on pages, links clicked, search queries, referral sources, and interaction with features

• Location Information: Approximate location based on IP address, and precise location if you grant permission

• Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies

2.3 Information from Third Parties

• Social Media: If you link your social media accounts, we may receive profile information

• Payment Processors: Transaction confirmation and payment status information

• Analytics Providers: Aggregated usage and demographic information

• Business Partners: Information from marketing partners and affiliated services

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Platform Operations

• Create and manage your account

• Process and fulfill orders, including payment processing and order confirmation

• Enable communication between businesses and customers

• Display business menus and information to customers

• Provide customer support and respond to inquiries

3.2 Platform Improvement

• Analyze usage patterns and optimize Platform performance

• Develop new features and functionality

• Conduct research and analytics

• Test and troubleshoot technical issues

3.3 Security and Fraud Prevention

• Verify identity and prevent fraud

• Detect and prevent security incidents

• Monitor and analyze security threats

• Enforce our Terms of Service and other policies

3.4 Marketing and Communications

• Send transactional emails (order confirmations, receipts, account notifications)

• Send promotional materials and marketing communications (with your consent)

• Personalize your experience and show relevant content

• Conduct surveys and gather feedback

3.5 Legal Compliance

• Comply with legal obligations and regulatory requirements

• Respond to lawful requests from authorities

• Protect our rights, property, and safety, and those of our users

• Resolve disputes and enforce agreements

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: